Corporate culture is a business issue
Do you find that Corporate Culture is a "soft subject" which is difficult to define and should be left up to Human Resources to manage? Well, according to me and to many others in this profession, among them Liz Brashears (Director, Human Capital Consulting at TriNet), says that "the reality is that culture is a business issue that has significant impact on a venture’s ability to generate a return on investment and should be prioritized and measured just like other business objectives such as financial growth, product development, sales, marketing and the like." Think about this, and then contact me.